In order to give the rim the same look with the same texture and color.
How to fix gutter rash on wheels.
Polish the gutter rash.
Most modern cars are now sold with polished diamond cut wheels so if you scratch.
The clear coat must be wiped out all around the wheel.
The coating is only all clear after grey dust appears during the grinding but not white.
Gutter rash does happen unfortunately and these days getting a wheel fixed professionally is far cheaper than buying a new wheel.
A decade ago smaller rims were the norm and they were wrapped.